Brand system
The working reference for how Cydekick looks, sounds and draws. Full rationale lives in docs/BRAND_SYSTEM.md.
Logo
The bracket is your business and its boundary — accounts, devices, data. The block sits beside the opening: Cydekick works at the edge, managing what goes in and out, without owning what’s inside. The wordmark is custom-drawn monoline geometry; its C repeats the bracket and its D is chamfered like a routed path.
Mark at 64, 32, 16 px
App icon / favicon tile
Wordmark alone
Monochrome mark
Color
A restrained palette that avoids IT-blue clichés. Signal orange is the only loud color and is reserved for primary actions and the companion block.
Ink
--color-ink
Primary text, dark sections, the bracket
Paper
--color-paper
Page background — warm, not clinical white
Forest
--color-forest
Brand color: links, icons, trust sections
Signal
--color-signal
Accent: primary buttons, the companion block
Stone
--color-stone
Alternate section background
Slate
--color-slate
Secondary text (7:1 on Paper)
Forest 100
--color-forest-100
Icon badges, soft highlights
Line
--color-line
Borders and dividers
Reserved for the green / yellow / red framework. Never used as decoration, and always paired with a text label so meaning never depends on color alone.
#2F7D4F · Public / low sensitivity
#946000 · Internal business information
#B42318 · Restricted / highly confidential
Typography
Display · Space Grotesk
Aa Bb 123
Headlines and short statements. Technical character without feeling cold. Weights 500–700.
Text · Instrument Sans
Aa Bb 123
Body copy, UI and forms. Friendly, highly legible at small sizes.
Label · JetBrains Mono
Aa Bb 123
Eyebrows, labels, step numbers and data. Always uppercase and tracked when used as a label.
Display 64
Heading 2 · 44
Heading 3 · 20
Lead paragraph · 18–20, relaxed leading, Slate.
Body · 16, line-height 1.65.
Eyebrow label · 12 mono
Components
Information you'd be comfortable seeing on your website.
For example
Approved cloud AI
Everyday working knowledge that isn't meant for the public.
For example
Business AI workspace, under policy
Information that would cause real harm if it were exposed.
For example
Private AI — or no AI at all
Iconography
1.75 stroke, square caps, mitred corners, no fills. Right angles and 45° routes only where possible.
Voice
Write for the business owner, not the IT administrator.
Say
“We manage your computers, accounts, backups, networks and business technology so you don’t have to become the IT department.”
Don’t say
“We deliver holistic cross-platform infrastructure orchestration.”
